This commercial is amazing.
I work at an Under Armour store and we got to see this commercial way before they showed it on TV and everyone was speechless except one dude. He was all like “What the hell? Why the fuck would they make a ballet commercial? It’s not a sport.” My boss was quick to jump down his throat and said “Alright then get your ass on the floor and work on you tippy toes for the rest of your shift. If I fucking see you off them you will be the first of the temps to get cut!” He was on his tippy toes for the last hour and a half of his shift lol
This is the most brilliant commercial. Mad props to UA and droga5, the agency that put this out. Not only does it reinforce that Ballet is one of the most athletic activities you can put the human body through, it uses a real story from Misty Copeland, an actual Prima Balleria from the American Ballet Theater who defied the ballet norm to achieve her dreams.
(Source: sizvideos, via allenclusive)